Nepal’s rich agricultural and cultural products remain economically undervalued due to the absence of a functional Geographical Indication system, resulting in lost revenue, weak brand protection, and missed opportunities for rural development.
Nepal’s challenge is not a lack of resources. It is the lack of effective management, coordination, and intent.
As per a treaty signed in 1961, Nepal shares a 1,414 km border with China, including 14 border points. Due to various geographic and geopolitical reasons, however, the northern border is far less utilized and familiar to the general public than the open southern border with India.
Recent observations reflect a dynamic and evolving landscape in Nepal, showcasing both challenges and opportunities for growth and development.
Earthquakes, floods, landslides, fires, and diseases have historically crippled Nepal’s economy, leaving businesses struggling to recover. However, despite repeated catastrophic events, businesses in Nepal fail to learn from past mistakes and continue to lack proper preparedness measures.
It is now time to build an ecosystem for luxury travelers to complement the hotels.