Chapter Overview
Chinese tourist arrivals have a documented statistical relationship with Nepal's foreign exchange reserves, yet recovery since the pandemic has been slow, the 2025 Visit Nepal Year for China fell well short of its targets, and value leakage through Chinese-owned intermediaries means that even the visitors who arrive generate limited domestic benefit. This section examines the institutional gaps — in digital marketing, service quality, and value chain regulation — that prevent Nepal from competing strategically for any segment of a highly differentiated Chinese outbound market.
