Commercialization has turned athletes, leagues, and even hydration breaks into revenue streams, a global trend now playing out vividly in Nepal’s rapidly professionalizing sports market.
Nepal’s global tourism buzz has all happened by accident, and Visit Nepal Year 2085 will only turn that into lasting success if every stakeholder, not just the Tourism Board, starts consistently using the strong national brand Nepal already built but never actually implemented.
Nepal’s future growth depends on turning small enterprises into competitive and export-oriented businesses.
Thailand is expected to see 34 million tourists in 2024 and with a population of 70 million, the market has potential to serve 100 million people.
In the context of Nepal, book-building may encourage companies of the real sector, namely manufacturing and tech companies to go public as they are no longer obliged to issue an IPO at a fixed price.
As wealth grows, particularly in the emerging markets, family offices will play an even bigger role in the management of substantial wealth in the years ahead.